Don’t Just Exist

LionsRKing (LRK) is revolutionizing the college athlete experience. We are empowering college athletes to be the best they can be.

About LRK

“Don’t Just Exist” is our slogan. We specifically chose a lion because they are the king of the jungle. Making a difference in the world is what special people do.

LionsRKing was created because of our love for sports. As former athletes, we respect the commitment it takes to be a college student athlete. Alexis got married at Fenway Park and Chris played college hockey. Sports truly define who we are as people.

Both of us are high character people who have always enjoyed helping others succeed. LionsRKing brings a unique perspective as we are not their parent, coach or professor. We provide objective, honest advice to help guide them to make the best decisions.

In the last year, we have interviewed two hundred plus athletes across every sport and governing body. The common theme is that a majority of them seem ill prepared for the real world after college.

The wheel below illustrates the 8 primary areas of focus:


LionsRKing brings together all current US college athletes through our first-of-its-kind, fun and entertaining app. The LionsRKing objective is to teach these young men and women the essential skills and attributes needed for post college life.



Chris Johnson CEO

Dynamic, innovative and results-driven senior business leader with experience in sales, business development, strategic planning (alliances), marketing and management. Three plus decades of success in building and leading teams of various sizes. Quota driven and high achiever. Proven ability to hit the ground running and drive results. Strong communicator, negotiator and presenter adept at establishing rewarding, long-lasting relationships to benefit business growth. Entrepreneurial mind who is effective at thinking big and outside of “the box”, identifying opportunities, developing focus, and providing tactical solutions. Intuitive, instinctive and a relentless closer. 

Chris holds an MBA from the Zicklin School of Business in Manhattan and a BA in Economics from Union College. Chris also attended the prestigious Phillips Exeter Academy.

Chris has 3 children Kyle, Meredith, and Kevin.  Chris resides in Massachusetts.

Alexis Collins

Responsible for company revenue growth and identifying new sales opportunities. Strong entrepreneurial acumen and decisive leader. Twelve plus years of operations management experience. Extensive experience across information technology, proficient database administrator and web developer. Act as internal liaison to lead and manage ad hoc projects in multiple startup environments. Negotiates strategic partnerships and serves as an internal thought leader for the company. Identify barriers to entry, perform extensive competitive analysis and evaluate ROI potential. Excellent communication and organizational skills.

Alexis has a BS in Computer Science from Longwood University. Alexis married her husband Jeff at Fenway Park, they are die hard Red Sox Fans and currently reside in Richmond, Virginia.

Robert Holmes

Operates with a client-centric mindset, thrives on developing long-lasting relationships. Strong leader who excels at building and leading high-performance teams. Develop tailored solutions to meet each client’s unique individual needs. Passionate about fostering a culture that achieves and exceeds sales targets.

Robert is a sophomore at VCU where he is studying Business. He enjoys golfing in his free time.


Your child is special. Only 8% of high school athletes go on to participate in college sports. This program is going to teach your son/daughter how to become a champion off the field. 

The world your children are growing up in is very different from the one you grew up in. Remember when we were kids, life was simple and technology was non-existent. Due to the advances in technology, this has changed the way young people communicate and think.

The pyramid below is the method LionsRKing has developed to build the foundation:

The ultimate goal is SUCCESS

Types of Intelligence

LionsRKing research suggests college is primarily focused on becoming book smart. From our life experience, this is only a small part of a person’s intelligence. The graphic below illustrates LRK’s perspective on the importance of the other types of intelligence.

There are some career paths – medicine, law, engineering, science, etc. – where the importance of a college education is paramount to your child’s success. However, the majority of college athletes pursue careers in other fields – business, communications, physical education, etc. – where the book smart piece of their intelligence becomes far less important.

We are confident that if your child gains these skills, they will be successful.


Be a Champion Off The Field - Fall 2023

Business & Entrepreneurial Skills

small business professionals

Career Guidance

resume writing, interviewing preparation, dress for success, etc.

Financial Literacy

stock market, how to invest, what is a mutual fund, etc.

Leadership Development

book recommendations

Locker Room App

‘first-of-it’s-kind’, fun & entertaining


athlete advisory boards, peer-to-peer advice


explain the power of LinkedIn, how to build relationships

Training & Nutrition

expert advice from strength and conditioning professionals, certified nutritionists

Add Your Heading Text Here

** Apparel - Shirts & Hats coming Fall 2023 **

To learn more, please provide your contact info below



Free Stickers w/Purchase

College Athlete Landscape

Today, there are more than 700,000 college athletes competing across seven governing bodies


California Community College Athletic Association


National Association of Intercollegiate Athletics


National Collegiate Athletic Association


National Christian College Athletic Association


National Junior College Athletic Association


Northwest Athletic Conference


United State Collegiate Athletic Association

Athletes compete across 40 sports

Acrobatics & Tumbling




Basketball (M/W)

Beach Volleyball (W)

Bowling (M/W)

Clay Target Shooting

Competitive Cheerleading / Stunt

Competitive Dance

Cross Country (M/W)

Disabled Sports



Fencing (M/W)

Field Hockey

Flag Football (W)


Golf (M/W)

Gymnastics (M/W)

Half Marathon (M/W)

Ice Hockey (M/W)

Indoor Track and Field (M/W)

Lacrosse (M/W)

Outdoor Track & Field (M/W)

Powerlifting (M/W)



Rowing (M/W)

Rugby (M/W)

Skiing (M/W)

Soccer (M/W)


Squash (M/W)

Swimming & Diving (M/W)

Tennis (M/W)

Trap & Skeet

Volleyball (M/W)

Water Polo (M/W)

Wrestling (M/W)

Sports Agency

We provide the following services to athletes who want to explore future career opportunities:


Brand Partnerships



Player Evaluation

Professional Leagues


Weight Training

And much more…


If you are interested in learning more about our services, please send an email to

Corporate Partnerships

We have unique college athlete data, connecting you directly with over 700,000 college athletes.

If you are interested in partnering with our company, please send an email to


If you are interested in investing with our company, please send an email to

Contact Us